Professor
Peter Todd, along with other cognitive scientists at IU and the Max Planck Institute for Human Development in Berlin, recently compared the dieting behavior of women following two radically different diet plans. They found that the more complicated people thought the diet was, the sooner they were likely to drop it.
"For people on a more complex diet that involves keeping track of quantities and items eaten, their subjective impression of the difficulty of the diet can lead them to give up on it," Todd said.
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